I would like to share my tips and strategies with you for starting a Facebook community. In addition, I share with you the factors that in my opinion have contributed to the success of our brand.
START A FACEBOOK GROUP
This is how I did it:
- Start before you’re ready Our brand started as an independent group. I invited a few befriended entrepreneurs who I was sure would see value in the group. No revenue model, no website. Just an idea.
- Determining strategy I started to think about the purpose of the group. I started drawing up rules. In my case that is just “no self promotion”. I also started to describe the group. Potential members see this text; so put clear frameworks in this. What is shared and what is not? For who is it? Why was the group founded? And who are you? The aim of Our brand is to connect female entrepreneurs and thereby strengthen each other.
- Promotion for your group
Use other channels for this. Such as a Facebook page (not very relevant for my target group) and Instagram (MEGA relevant for my target group). Also offer value here by sharing other content. Make it personal by showing yourself. Make it clear on your personal Facebook profile that you have a community. Sign it with your e-mail messages. And of course put it on your website!
- Interaction As the number of members of your group grows, nothing happens automatically. My experience is that first the cat is looked out of the tree: what can they expect from your group? Therefore, share your value. Drive conversations or discussions within the core topics of the group. Also respond to the responses that come in. People who show interaction are more likely to see the community posts in their Facebook feed. So stay consistent! ⠀
Note: You do not start a community “just”. You also do not maintain it “for the sake of it”. I spend at least 5 hours on it every week; comment in the community, clean up posts, allow posts, allow members, check, create content. After doing this all by myself for 1 year, I asked Jenneke (Content Babe) to help me approve the posts in the Facebook community. This way I make sure that if I am away from my phone or away for a day, the messages can still be posted.
FACTORS THAT CONTRIBUTE TO THE SUCCESS OF OUR FIRM
These factors contribute to the success of Our brand in my opinion. You can consider these factors when determining your strategy.
- Persist The persistence wins. Is there no interaction on your post? Okay, how are you going to make sure there is interaction? And if there is interaction, respond back! Unfortunately, this is so often forgotten or done wrong.
- Creating culture Set a good example yourself. I am often told that the community is a nice place where there is no hate and envy or where there is no negative action, while that is the case in other groups. Is this happening anyway? Then I get a notification immediately, because members have reported the relevant message or response. How is that possible? I think because I am present a lot and because I mainly react positively and enthusiastically. I respond with hearts as much as possible (and I really mean that). I encourage everyone. I literally set a good example. Drawing up clear rules (in my case no self-promotion) and adhering to them also contribute to this. ⠀
- Offer added value. See a group or community as a valuable source of information and not as a money box. It is not a means of launching a product . People feel that you have a group to sell and they don’t like that. For me it is even the number 1 reason not to join such a Facebook group. Why I do want to join is because I am afraid that otherwise I will miss value (FOMO) or because I want access to the network. What is your added value? Communicate that. ⠀
- Make it personal. Be sure to share your personal struggles or insights. Ever since the beginning of the community, I have found the personal part SUPER important (and I carry that through in my vision in entrepreneurship and in my work as a content strategist). This also contributes to the fact that your group has added value and is not intended for commercial purposes.
Do you need help starting or growing your Facebook community? I like to think along with you. For example by means of a brainstorming session in which I give you 1-on-1 personal advice for your company and community. I teach you how to show yourself in an authentic way and reach your target group.…